Bespoke Tyre Solutions

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About Us

Professional Tyre Solutions Since 1974

Our History

Based in Gilberdyke, East Yorkshire, Alterever was founded by Alan Malcolmson in 1974 as a retreading business and is now run and managed by Howard Malcolmson.

Starting out small, working with agricultural customers from across the Humber region, the business has enjoyed significant diversification, development and expansion over the past 4 decades.

Developing our range of services to include custom manufacturing, major tyre repairs, tyre management, consultancy and tyre monitoring, we’ve also diversified into new industries, and expanded our operation to work with customers worldwide.

Book a Consultation

To book your free, no obligation consultation with one of our experts, get in touch today.

Added Value Services

Better Tyres for Your Business

Get more from your tyres with expert, bespoke and cost-effective support from Alterever. Working closely with businesses in the ports, OTR (off the road), industrial, amenity , commercial and agricultural sectors across the UK and around the world, we’re here to find solutions to save you time, money and effort through the optimisation of your tyres.

Alterever have been helping businesses with their tyres since 1974, and whatever industry you operate in, you can invest in our services in the confidence that we will add real value to your business.

Get In Touch

For further information on any of our value-added services, or to book your free, no obligation consultation with one of our experts, get in touch today by calling +44 (0)1430 441360, or send an email to

Alterever Limited

Get more from your tyres with expert, bespoke and cost-effective support from Alterever.


Alterever Limited

How Alterever are working safely during the pandemic.

Coronavirus - Customer Communication

May: 2020

The latest news and advice around coronavirus continues to evolve daily, we're working hard to offer you the best service we can, whilst also looking after our people. We understand that you may have concerns about how this impacts our services and we would like to answer those concerns.

What are we doing?

Alongside a robust business continuity plan that we immediately actioned, we have also actioned a task force that meets online daily to specifically monitor and manage the business implications of Coronavirus and its ever-changing situation.

 We remain focused on two priorities:

1. To continue to safeguard the health and safety of our employees, customers and their families.
2. To continue to provide our product and services to our customers.
Safeguarding the health and safety of our employees, customers and their families.

All employees that can work from home will do so until further notice. The majority of other employees that must work outside of the home - such as our workshop and warehouse employees and field service fitters have been furloughed.

Our retail tyre bay is temporarily closed. Those returning to production will undertake their duties but with careful consideration and prioritisation of critical customers supporting essential services. 

All employees working at our sites are observing the safety guidelines provided by the WHO and the UK Government.

Consideration has been given to their safety and that of our customers, with new measures in place to ensure a 2-metre distance at all times.

When a problem cannot be fixed remotely, we have instructed all employees who attend customer sites to follow the customer's site instructions and phone ahead to ensure methods are in place that adhere to necessary distancing guidelines.

Our commitment to delivering the best possible service to our customer’s remains, but all customer engagements and partner meetings are now virtual.

All employees have been advised that if they experience any symptoms of COVID-19, they must notify our HR Operations team.

As with all businesses, our business survival is critical during this unprecedented time, we have taken the decision to furlough some of our employees. This has been carefully assessed to minimise business disruption and is a direct response to the changes in demand we are experiencing.

Continuity of our product and services:

Our factory has been working closely with each supplier for the procurement of consumables necessary for production. Manufacturing is ongoing on a limited basis to fulfil critical supplies mainly to the ports, and road haulage sectors.

Our first response is to resolve customer issues via phone, and are working hard to extend the services and support we can deliver for our customers during this difficult time.

We are confident that our policies and procedures are in full compliance with the Government's risk assessments and guidance. We will continue to keep you updated as the situation develops over the coming weeks.

For any further information, get in touch today by calling:

+44 (0)1430 441360, or send an email to


February 2016

June 2015

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